As the green movement is taking over the world, it’s time for private companies to promote sustainability as part of their marketing efforts. And what better way to do that than by making eco-friendly promotional products?
Being an environmentally friendly company is not only a significant contribution to the global efforts against climate change, but it’s also an excellent way to show your values as an organization. And one of the best ways to demonstrate sustainability is by having eco-friendly promotional products for both clients and employees.
Here are some of the best eco-friendly promotional products you should consider:
1. Reusable drink container
Reusable water bottles, coffee cups, and tumblers are relatively inexpensive to produce (you can even buy material on wholesale and brand them with self-adhesive labels boasting your brand name and logo). Moreover, having reusable beverage containers is the best way to reduce plastic and paper waste in the office, which helps save the environment and office expenses.
2. Eco bag
Eco-friendly totes can be used for a variety of activities, such as grocery shopping, traveling, and going to the gym. For this reason, distributing eco-friendly totes is a great marketing strategy in and of itself, since your employees and clients will essentially be walking advertisements every time they carry your tote.
3. Lunch box
Giving out lunch boxes to employees hits two birds with one stone. First, they are more motivated to pack lunch for work instead of going out to eat. And second, less disposable meal containers (e.g. paper boxes, styrofoam, disposable plastic containers) are used. Even if employees or clients don’t use your lunch box for work, they can still use it for leftovers, picnics, or traveling, which make your lunch box just as useful.
4. Recycled paper
Notebooks, planners, and notepads are common promotional items for many companies. However, producing these paper products from new material can significantly contribute to the loss of natural resources. Instead of new paper, go for recycled paper products that are sourced from sustainable materials, such as vegetable fibers, pulp, and recycled paper.
5. Cutlery and reusable straws
Two of the biggest sources of plastic waste are single-use cutlery and straws. Hence, giving out reusable cutlery and straw sets can significantly reduce the amount of plastic that ends up in landfills and in the ocean.
6. Reusable sandwich bags
Millions of plastic sandwich bags get thrown out every day. Fortunately, you can combat this tremendous waste of plastic by giving out reusable sandwich bags as your next promotional product. On the marketing side, every time your employees or clients have a sandwich, they are going to see your brand name on the bag.
7. Seeds
Seeds are unconventional promotional products, but the uniqueness is something that can help your business stand out. With your logo on the packet, distribute seeds at your next event and inspire people to contribute to the green movement by planting more plants. Just make sure to choose low-maintenance plants so that people can easily see their efforts bloom.
There are many more eco-friendly products that you can consider, but these are, by far, the best items that you can use as promotional products. Nevertheless, the goal remains the same for every eco-friendly marketing strategy: to promote sustainability to employees and clients while reducing waste along the way.
